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MBX needed a more modern, cutting-edge, competitive online presence. Redesigning the website was the first step to revamping their brand. Another aspect of the company's progress initiative was brand consistency. That is where I created a corporate brand style guide to protect their identity. Also created print ads and trade show booth graphics with brand consistency.
Live URL: www.mbxperts.com
Molly's Music is a music school that teaches private lessons, online lessons, and in-studio lessons to all ages. They are a very well-rounded school with very qualified teachers in all instruments and voice. They came to me to create their brand, print and online, providing them with a very professional look, with a blend of traditional and modern.
Live URL: www.mollysmusic.com
Hatha Kwan was a new academy that taught a martial art/yoga blend - one of only a few in existence. They required a brand identity that tied to the asian influence of martial arts, and the yoga philosophy of harmony, balance in mind and body, and overall health in all aspects of your life. I chose to put a spin on the yin yang symbol that is very familiar to most, show the harmony of mind and body.
Compliatric is a software solution that gives you easy, centralized control over the complex compliance management efforts. You can easily identify, track and address risk. This product is cutting-edge and needed an brand identity with movement, and a high-tech feel - yet staying professional because of the high-end clientele. I worked up their brand identity, web-presence, tradeshow marketing and print advertising to help keep them ahead of the competition.
Live URL: www.compliatric.com
Apothica retail store is a brick and mortar shop in a very busy shopping center, and they also have a strong online presence. I was brought on to rebrand their retail store to increase shopper interest. Utilizing the more apothecary theme, more rustic, old but modern, we created a much more hip shopping experience - both in the retail store and online.
Ormco Corporation, one of the leading orthodontic manufacturing companies in the world needed a brand identity for a first-to-market product. It was an intra-oral scanner that would revolutionize how orthodontia works today. It was very high-tech so the brand needed to match. We worked on everything from packaging, online marketing, print collateral, direct mail projects and tradeshow graphics.
J.Lo teamed up with BodyLab to create a new line of supplements made specifically for women, by women and a coaching app to help with their diet and fitness plans. I helped create the online marketing, the diet and fitness plan mobile app. It was to integrate the branding throughout, with the UI being smooth, easy to use and effective so that the consumer continues to utilize the app on their phones and tablets.
Live URL: www.bodylab.com
Here is a compilation of some other brands I have created. Brand identity is an integral component to a business and/or individual. To be able to resonate with people, to leave a lasting image on their psyche, so that the brand recognition stays with them is a very challenging exercise at times.
Here is a collection of some online marketing projects I've worked on. These represent email marketing campaigns, landing pages, and other online marketing projects to existing customers and new customers.
© 2015 All rights reserved. Eric Lee. e.lee creative